From time to time we’ll offer some tips and advice that anyone can use to help increase the effectiveness of their website.
Today’s Tip
Websites for Service Businesses
Each page of your website and your site as a whole should be built with a purpose in mind. For service businesses that often is getting your site visitor to call you for a quote or more information. Your phone number should be featured promenately on each page of the site. Visitors shoudl be told what the next step is and why they should take action now. For example:
Call today to schedule your maintenance service.
Don’t be afraid of being direct You only have a few seconds to motivate your site visitors to take action.